*Based on achieving the highest weighted composite score among main everydayphotochromic lenses across measurements of key photochromic performanceattributes weighted by their relative importance to consumers. As a young optometrist, leading by example by wearing these lenses myself gives younger patients an opportunity to relate to me. Dr. Chinn believes there are three key components ECPs should understand in order to grow their practice using Transitions lenses. Indoors, the Gen 8 lenses also offer more protection from blue light from computer screens, smartphones and other digital devices. In the first quarter of 2020, Transitions will be adding what they call “style colors” including sapphire, amethyst, emerald and amber. Here I review the new Transitions Signature Gen 8 Lens! 2. 3 CR607 products activate to a category 3 darkness 15% faster. With competition greater than ever before, the Essilor Next GEN Offer can give patients the perfect opportunity to experience this superior lens technology, while giving the independent ECP the opportunity to not only recommend a product that will benefit the ocular health of their patients, but also help increase practice revenue. Introducing the next generation of Transitions Signature® lenses-the best overall photochromic* NEW STYLE COLORS WITH GEN 8. Brown. Right now, patients can choose to get their lenses in either gray or brown with expanded color availability, including Graphite Green and Style Colors, coming in 2020. Better visual experiences for patients lead to greater satisfaction and word of mouth referrals. From Olive Green to Copper to Brown. Style Mirrors: Gold, Silver Shadow, Pink, Red, Green, … *Disclaimer: Iconic colors block over 87% outdoors, Style Colors block over 77% outdoors - "Harmful blue … The result of years of research and in-depth scientific studies, Transitions ® Signature ® GEN 8 ™ is the first light intelligent photochromic lens with a revolutionary nano-composite technology that pushes photochromic performance and offers optimum vision, comfort and protection all day long. Instead of describing Transitions lenses as lenses that “turn dark when you walk outdoors, and clear when you walk indoors,” I show and provide an example for patients using my own lenses, which subsequently allows me to discuss the added benefits of eyewear customization using various color options available and matching them with different kinds of frame styles. Amethyst. Claim is based on tests across materials on grey lenses, being the most popular color, achieving 18% transmission @ 23°C. Pick your color, choose your style. Transitions Signature Gen 8 is available in grey, brown and graphite green but soon you’ll have even more color options. Read how these ODs have incorporated Transitions lenses into their practice. Blue light … Transition lenses, or photochromic lenses, are the lenses that darken in the sunlight and lighten in softer light or the dark. *Disclaimer: “harmful blue light” is calculated between 380 nm and 460 nm, across materials and colors. NEW. Transitions Signature GEN 8 lenses are even darker outdoors than Transitions Signature VII lenses when fully activated. COLOR. Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Learn more about the science behind Transitions lenses. Call Us: +1 858-246-7066. Transitions Signature lenses are now available in a choice of 4 vibrant new style colors for you to personalize any frame and express your style. Graphite Green, Gray or Brown. * Transitions Signature Gen 8 lenses activate to a category 3 darkness up to 30% faster than Transitions Signature lenses. . They offer a convenient way to protect your eyes outdoors from UV rays and bright light without having to carry around a pair of sunglasses. The most popular brand today is Transitions, but photochromic lenses are made by … Style Colors: Amber, Emerald, Sapphire, and Amethyst. Fully clear indoors, even darker outdoors. New Technology New Frontier of Performance Introducing the next generation of Transitions Signature® lenses-the best overall photochromic*. Team! Amber. Transitions Signature GEN 8 photochromic lenses are available in all HOYA anti-reflective coatings and treatments are also available via major vision plans. This is the only lens type Transition™ offers that has the mirror color lens options. Light Under Control is a trademark of Transitions Optical Ltd. GEN 8 is a trademark of Transitions Optical Ltd. ©2020 Transitions Optical Ltd. Drivewear is a registered trademark of Younger Mfg. I describe how Transitions act as an extra layer of protection to reduce exposure to harmful UV radiation outdoors and harmful blue light. With the Essilor Next GEN Offer, patients that purchase Transitions® Signature® GEN 8™ with any Crizal® No-Glare lenses on  select Essilor® designs, can receive a Bonus Pair of clear, qualifying lenses for free.**. Contact us about co-branding this flyer with your practice logo & custom message. See EssilorUSA.com for offer details. Why is protecting your eyes from harmful UV radiation important? employers. There is no magical “script” per say, when it comes to how I introduce and educate my patients about Transitions lenses because I tailor every conversation differently depending on the patient and their needs. 2 Source: Wearer's test involving self-declaration of frequency of experiencing eye sensitivity to light (always/sometimes/never); consumer test 2016-2017; N=428 clear lens wearers US/FR/CH. Transitions® provides the best visual performance-day or night-indoors and out. Essilor has invested heavily in promoting the offer through national advertising and search engine optimization to help drive patients to participating practices and give ECPs an opportunity to get more of their patients in this technology. Not only is this lens technology a valuable tool for your patients, but it can provide a great source of growth for your practice. Frame purchase required for both pairs. TRANSITIONS ® SIGNATURE ® GEN 8 ™ LENSES; NEW STYLE COLORS WITH GEN 8; Blue Light; Transitions Academy Photochromic lenses are a special type of lens that starts out clear and turn dark in the bright sunlight. They of course come in three iconic colors (gray, brown, graphite green), but you also have the option of mirrored colors (gold, silver shadow, pink, red, green, and blue). + Other videos - Horizontal format - no sound, Click here to go Back Transitions.com home page, Click here to download the Transitions Signature Gen 8 marketing resources, Click here to download the NEW STYLE COLORS WITH GEN 8 marketing resources. Transitions® Signature® GEN 8™ lenses fade back to clear up to 3 minutes faster than Transitions® Signature®  lenses. Transitions® Signature® GEN 8™ lenses feature new technology that delivers all of the great protection that Transitions® lenses are known for, but now with a few key differences. But today’s photochromic glasses come in many materials and an array of lens colors. Our patients trust our advice, and seeing that we actively are using the lenses we recommend to them speaks loudly to the confidence we have in the quality of the product. I just got my new Transitions Gen 8 lenses and I wanted you to come along as I test them out! 1 Transitions® Signature® GEN 8™ lenses activate to a category 3 darkness up to 30% faster than Transitions® Signature® lenses Disclaimer: CR607 products activate to a category 3 darkness 15% faster. Transitions Signature GEN 8 lenses activate 3 times faster 3 and are 3 minutes faster to fade back to clear 4 than Transitions® Signature® VII lenses. Looking to find the best glasses, sunglasses and lenses? Gray. Dr. Denton is back with another Transitions™ Lenses video. They are known also as transition, due to reputation of a company that produces them, but the real name for lenses with such properties is photochromic lenses. For middle-aged patients, when I show them my lenses, it positively reinforces the benefits of Transitions lenses. Bonus Pair must be of equal or lesser value. Sapphire. 4 CR607 products fade back to clear 2 minutes faster. Dr. D unboxes her new Transitions Gen 8 Colors. *Equal to or of lesser value than the Qualifying First Pair. Restrictions apply. Transitions® Light Intelligent Color Changing Lenses automatically adapt to changing light-darken when outdoors and return to clear when indoors! There are many brands of photochromic lenses available in America. I prescribe Transitions lenses as a treatment for the eyes that they never knew they needed. Transitions Signature GEN 8 Lenses also give us the opportunity to educate parents and young children. Return to clear faster than ever before. San Diego, CA 92103 I usually introduce Transitions lenses by re-affirming some of the complaints or visual needs the patient may have discussed earlier like light sensitivity, glare, or spending ample time outdoors or on electronic devices, and then by offering Transitions lenses a solution. Right now, patients can choose to get their lenses in either gray or brown with expanded color availability, including Graphite Green and Style Colors, coming in 2020. Claim is based on tests across materials on grey lenses, being the most popular colour, achieving 18% transmission @ 23°C. COLORS. *“Harmful Blue Light” is calculated between 380 nm and 460 nm, across materials and colors. Marketing Assets. Transitions Gen 8 lenses also get darker than Transitions Signature 7 lenses, providing even better protection from the sun's harmful UV rays. Discover Transitions Optical photochromic lenses and glasses. Available inTransitions Signature GEN 8Q2 2020TRANSITIONS®LIGHT INTELLIGENT LENSES™ Many ECPs and independent practice owners have enjoyed great success in offering and recommending Transitions lenses in their practices and to their patients. Once, glass lenses were your only material choice and grey lenses the only color. Dr. Jennifer Chinn talks Transitions Signature GEN 8 Lenses including everything you need to know about the latest in photochromic technology. Providing education, mentorship, and job Offering superior products and lens technology can help generate increased practice revenue and growth through optical sales and capture rate. This article was written in partnership with Essilor, a proud supporter of new graduate optometrists and CovalentCareers. Submissions without photos may not be accepted. In overcast or low-light conditions, the lens is an olive-green color, which provides higher contrast ; While driving in bright, sunny conditions, the lens changes to a copper color to provide good traffic signal recognition, depth perception, and … Transitions Signature GEN 8 lenses block 100% UVA and UVB rays and block at least 20% of harmful blue light indoors and over 87% of harmful blue light outdoors. The most popular one, and the one that is most often cited when talking about photochromic lenses, is Transitions Optical.. Here you'll find logos, images, infographics, brochures and more. Thank you to our eyecare sponsors Transitions Style Colors feature exclusive Chromea7 ™ technology and are extra fast to fade back from dark outside to clear indoors. These are perfect opportunities to get a discussion going and offer these lenses as a solution to protect their children’s eyes during their critical growth and development period. As eyecare professionals (ECPs) look to offer patients the best in lens technology and an unmatched visual experience, Transitions® Signature® GEN 8™ lenses have upped the ante when it comes to light-intelligent lens options. The detailed launch plan by lens material and HOYA design for Transitions Signature GEN 8 Gray and Brown lenses are available on hoyavision.us and from local Territory Sales Managers. Graphite green. Transitions lenses block 100% of harmful UVA and UVB rays, offer protection against Harmful Blue Light*, and can provide patients with a more comfortable viewing experience in light changing environments. Qualifying Pair can be any Transitions with Crizal and must include Varilux X Series or any Essilor Single Vision lens only. Doctors like Jennifer Chinn, OD who works with Transitions Optical® as an advocate for Transitions lenses and is part of Essilor Experts™ finds great opportunity in recommending this lens technology, particularly with her young patient demographic. Parents may not be aware of how harmful UV radiation can be to children, or they may be asking us about blue light exposure, especially now that children are spending an increasing amount of time on digital devices. Available by contacting our Customer Service Experience representative at 1-877-254-2590.or Emerald. ECPs can also benefit from second frame revenue and upgrade options. Get adaptive lenses and designer sunglasses for UV protection from Transitions. ® GEN 8 ™ 1.50 Standard Index Single Vision een y n o SFSV 1.50 E ® e t Amber ald e * Available in Transitions Signature GEN 8 Q4 2019! customerservicecanada@transitions.com, 1 Source: Transitions Optical life 360 live wearers testing in US, France, China (IFOP 2016/2017) - N=117 glasses wearers. This time she's revealing the NEW Style Colors options on the Signature® line. Transitions® Signature® GEN 8™ Lenses, the best overall photochromic lenses1: 1 Based on achieving the highest weighted composite score among main everyday photochromic lenses across measurements of key photochromic performance attributes weighted by their relative importance to consumers. Brown vs. Grey Transitions Lenses. In the exam room, I try to gear my conversations towards gaining insight about my patients’ daily lives and how they use their eyes. 5 Disclaimer: "harmful blue light" is calculated between 380 nm and 460 nm, across materials and colors. In this modern world of constantly changing light, the relationship between light and our eyes has never been more relevant. 9 out of 10 people declare they are sensitive to light. His passions are everything and anything digital media. Send your hi-resolution logo and/or text to arnaud.rajchenbach@transitions.com. **Valid from July 10 (or enrollment date, whichever is later) through December 31, 2019. All colors can be applied to either gray or brown Transitions XTRActivelenses. The Advantages of Photochromic Lenses. and Calculators. In the end, the most effective aide in helping patients feel confident purchasing Transitions lenses, is that my staff and I wear the lenses and are well educated on the product. What Colors do Transitions® Signature® GEN 8™ Come In. But the key points I always address are that Transitions lenses provide convenience, comfort, and protection all in one pair of lenses that you can customize to any frame and style. • Shows availability of Transitions® XTRActive®style mirrors in any of the six colors: Gold, Silver Shadow, Pink, Red, Green and Blue. Available in Transitions Signature GEN 8 Q1 2020 ††For Varilux S, at fitting height less than 17mm, ADD power is up to +3.50 TRANSITIONS® LIGHT INTELLIGENT LENSES… Claim is based on tests across materials on grey lenses, being the most popular color, fading back to 70% transmission @ 23°C. Transitions lenses and photochromic lenses have similar primary features. Antonio works in Client Marketing at CovalentCareers. Gray, Brown or Graphite Green Newer lens designs are polarised and/or activate while driving but these are not fully photochromic and do not fade to clear for indoors/night time use. Display this in your Transitions® lenses table mat to illustrate the new frontier of performance offered by Transitions® Signature® GEN 8™ lenses. Allied Health Transitions' new Gen 8 changes from dark to light faster than the previous Signature 7 and now they do it in fun colors! But Transitions Adaptive lenses have three additional, premium features. Most notable in the differences between transition brown vs grey are the contrast, darkness, and color compatibility. Transitions Signature GEN 8 Lenses and the ability to customize them with different color, style, and frame options can provide opportunities to offer these lenses to our millennial and Gen Z patients who are always searching for ways to be unique and to purchase products that not only benefit their well-being, but also speak loudly of their personality. While both colors of transition lenses ultimately accomplish the same thing, there are some differences worth noting between transition brown vs grey.. The benefits of Transitions lenses can be broken into two components, one being your patients, and the other being your practice.